Once at the crossroads of East and West on the ancient Silk Road, the vast expanse of Xinjiang is set to take a pivotal role again as China builds 21st century trade routes to take its goods to the world. In this culturally rich and climatically harsh region, the potential for growth appears as endless as the landscape. Xinjiang’s people may be ethnically diverse but they all share the steely determination required to survive and succeed in one of the most extreme environments on the planet.