"World famous in New Zealand"—who doesn't immediately think of an outsize soft drink bottle and the droll TV ads that have fixed Paeroa in the national consciousness? More than a few small towns, struggling for viability, are experimenting with ways of staking a claim on the passing visitor's attention and custom. Large roadside objects—such as Te Kuiti's giant shearer—are becoming a popular way of dispelling rural anonymity.
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