Science & Environment

You are here! Small towns with big ideas.

"World famous in New Zealand"—who doesn't immediately think of an outsize soft drink bottle and the droll TV ads that have fixed Paeroa in the national consciousness? More than a few small towns, struggling for viability, are experimenting with ways of staking a claim on the passing visitor's attention and custom. Large roadside objects—such as Te Kuiti's giant shearer—are becoming a popular way of dispelling rural anonymity.

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