Water, water, everywhere: the global thirst for bottled water

Birch water, canned water, electrolyte-enhanced water, children specific agua…the global market for H20 is going off! And even if you aren’t thirsty the marketers will make sure there’s a water to fit your lifestyle, and hydrate the inner You. According to journalist Sophie Elmhirst, bottled water has become the fastest growing drinks market in the world, with global sales already totalling NZ$200 billion, and projected to hit nearly NZ$400 billion by 2020.

Water, water, everywhere: the global thirst for bottled water
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