Crunchy or smooth? A question usually posed to peanut butter lovers – but a survey by AgResearch asked people whether they’d prefer eating bugs with a bite to them, or whether they liked them squishy.

The survey of over 1,000 people was to test the market potential for insect products.

One company – Eat Crawlers – is already selling creepy crawlies like salted locusts, worms, crickets and even tarantulas in New Zealand and its co-founder Matt Genefaas talks to Susie Ferguson. He’s joined in the studio by Morning Report producer Matthew Hutching, to conduct a taste test.