Kids wear cameras for research on healthy food marketing

A University of Auckland researcher has won $300,000 in funding to study young children’s perceptions of the health food marketed to them. 16 children from two schools will wear small portable cameras on their clothes as part of a new Faculty of Education and Social Work study that will investigate how the marketing of healthy products and lifestyles affects kids. Dr Darren Powell who will lead the study, says the children will wear cameras with which they take photos or videos of foods advertised or marketed to them all day. The study will run for a year. The $300,000 Marsden Fund ‘Fast Start’ grant covers the research into how children understand and experience ‘healthy’ marketing practices.

Kids wear cameras for research on healthy food marketing
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