Buying sustainable – why we’re being put-off.

Sustainable and environmentally-friendly products are becoming more and more prevalent…but how can we be certain that what we’re buying is legitimately organic? 

According to new research that question is stopping many kiwis from purchasing products. The Otago study found that only three per cent of consumers are buying sustainable, but around 30 per cent say they want to. 

The problem, Marketing Associate Professor Robert Aitken says, is the lack of information about these products when people go to buy.

Buying sustainable – why we’re being put-off.
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